How to Write Successful Fundraising Letters
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Type
Book
Authors
ISBN 10
078795652X
ISBN 13
9780787956523
Category
Leadership and Management
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Publication Year
2001
Publisher
Pages
224
Tags
Description
For busy fundraisers, writing letters of appeal can be confusing and laborious. Now, a guide from the nation's premier letter--writing tutor----direct mail expert Mal Warwick----shows fundraisers what makes the best letters work. Whether its general advice about the most effective mail strategies, or specific advice for those interested in the details of a direct mail campaign, Warwick keeps fundraisers on track when he reminds: "You're writing for results----not a Pulitzer Prize."In How to Write Successful Fundraising Letters, Warwick's step--by--step model for writing a successful appeal walks you through the critical stages; his topics range from laying the groundwork for a prosperous campaign all the way through to the importance of thanking donors. Supported by an extensive collection of model letters, Warwick's no--nonsense, jargon--free work has helped thousands of fundraisers achieve results. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 121 | HM.650.023W73.C1.2001 | 1 | Yes |